At AutoMax, we trust only the best staff to help train and recruit your best staff. Meet the team behind the magic of winning your dealership more business, and the most in-demand automotive staffing team in the nation.
About AutoMax Recruiting and Training
Meet Our Team




Danielle has been with Automax since 2002 and helped with the creation and successful execution of Automax's Maxhire program, a more personalized hiring experience for our dealer clients. Danielle is a New Jersey native who now lives in sunny Florida with her husband, Ray, and their three boys, Jackson, RJ & Cash. She loves interior design, running, and making frequent trips to the beach and Disney World on the weekends.






He relocated to Florida in 1986 where he began his long and rewarding career in the automobile industry. He started at a family owned Chrysler, Plymouth, Jeep, Eagle dealership as a sales rep and quickly became Top Salesperson for many consecutive months and then Salesperson of the Year for 3 consecutive years.
Ric has held numerous positions throughout the automotive industry including Sales Manager, Finance Manager and General Manager. He has recruited and trained numerous sales people who have gone on to realize and achieve their own financial success in the industry.
Ric made the decision in 2007 to join forces with Automax to be able do what he has come to love, recruiting and training others who are seeking to better their lives through financial freedom in the Automotive Industry. He brings to the table his desire to help others succeed by sharing his knowledge and tools that were not available when he started in the business. He knows that the industry is rapidly changing and that the wants and needs of the customer are at the heart of what is needed in today’s competitive market.
Automax’s beliefs and philosophies are a perfect match for the way Ric has trained and will continue to train in the future. The Automax Training and Recruiting Program helps him give back to an industry that has been very good to him throughout the years. Ric says “If I can have the chance to affect someone’s life in a positive way no matter how big or small, then I have been truly blessed by this business.”

Craig has 3 adult sons and a dog named Oliver. He lives in Northwestern New Jersey.

10 years - Independent Contractor Automotive Launch specialist/trainer
13 years - Product/Process Trainer (Sandy Group) GM/Chevrolet, Kia Motors of America
New Hire - Automax
enjoys movies, theatre, working out, Dallas Cowboys -spending time with family,
Daughter, Granddaughter (who is a Roller Derby Queen in Kill Devil Hills, NC) and though without a dog at the moment is a great dog lover!
Was born in California, raised there, New York, and New Jersey - South Florida became home later for many years - in 2003 a job opportunity took me to Dallas/Fort Worth - lived there until 2016 and love Texas - got there as fast as I could! 🙂
Currently a resident of North Florida.




I have spent over 30 years in the auto industry. I started in sales, worked my way up through management and have held just about every position in various dealerships, including corporate trainer for a large dealer group. I have spent the last 6 years with Automax Recruiting and Training, where I get a regular opportunity to practice one of my greatest joys in life: positively effecting change in people.
