About AutoMax Recruiting and Training

Founded in 1997 by Craig Lockerd, AutoMax has a single focus: To provide Automotive and RV Dealerships in the U.S.A, Canada, and Puerto Rico with an affordable, turnkey, low fee, guaranteed solution to all of their staffing needs.

At AutoMax Recruiting and Training, we believe that great people are integral to the success of your dealership. That's why our mission is to connect you with highly talented career-seekers that would be an excellent fit for your business.

Our process for finding, vetting, interviewing and training has been proven to succeed with over 17,500 hiring campaigns and over 160,000 professionals placed throughout North America. From floor sales and internet sales to BDC, service advisors, managers and more - AutoMax is the clear choice for recruiting and training.

What Dealers Are Saying

We Know The Automotive Industry

We're not just a group of generic headhunters, either. At AutoMax, our team roster includes a collection of talented, passionate car people. Combined, we have over 100 years of automotive experience which means we not only understand the business; we're able to uniquely identify people with character traits that would integrate well into your organization.

We have worked with AutoMax at least three times and we’ve been very happy with the results. They’ve been very helpful for us and we’ve been able to retain some really great sales people using their process.

Isaac WillisDealer Operator, Willis Chevrolet Buick

We Stand Behind Our Core Values


We value and support an inclusive, engaged, and diverse workforce capable of fulfilling the AutoMax Recruiting and Training mission


We will be objective, ethical, and honest in all processes and procedures within our company, we will never touch dishonest dollars.

Client Focus

We anticipate the needs of our clients and are fully committed to meeting and exceeding their expectations of our services.


As a team we set the bar high to ensure we are continuously seeking ways to better serve our dealer partners

Continuing Education

We aim to adapt to the evolving needs of our clients and market conditions by continuing to learn and apply new knowledge.