Inside This Episode:

Michelle McLain, CEO of Retention Masters, talk in depth about how to retain and follow up with automotive customers before and after the sale. Having worked in nearly every department within the dealership, Michelle explains how you can create a true 5-star customer experience at your dealerships.

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Craig Lockerd

Craig Lockerd is the founder and CEO of AutoMax Recruiting And Training. He has nearly 50 years of experience in the auto industry. You can find Craig on Facebook, Twitter and LinkedIn.