Stretching the truth, embellishing, fibbing, exaggerating, fine print, or just flat out lying, whatever you want to call it, straying from absolute, 100% full…
Joe LockerdDecember 17, 2011
I asked this question on Facebook with the hopes of starting a good debate... boy did it ever! Here is the full, unedited responses…
Craig LockerdOctober 24, 2011
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the…
Craig LockerdOctober 21, 2011
I have been recruiting and training new sales people. It has happened again. Dealership Management has passed on Mothers that cannot work three nights…
Abe HopperFebruary 24, 2011
When a dealer hears the term, “recruit” they cringe. The word scares them. Yet, the largest and most powerfull and successful companies recruit all…
Bob GaberDecember 28, 2010
We are all involved in the art of selling. Whether it's selling a good, a service, or even yourself, successful selling is a major…
Joe LockerdDecember 7, 2010
“The Talent Pool Ain’t What It Used To Be!” I’ve lost count of how many times I’ve been in front of managers on a…
Craig LockerdOctober 16, 2010
The idea behind this blog is to get you thinking, to raise questions and to give answers. While the below letter may be hypothetical…
Craig LockerdOctober 7, 2010
AutoMax is the country’s largest automotive recruiter and trainer of inexperienced salespeople for the automobile industry. That’s just a fact! We have held over…
Craig LockerdSeptember 22, 2010
