Are you selling value or are you just trying to sell rubber, metal and leather? As automotive salespeople, it's our job to show our…
Craig LockerdOctober 19, 2011
Williams James, the father of American psychology, said it best when he said, "The most important discovery of our time is the realization that…
Craig LockerdSeptember 8, 2011
It's been said before and I'll say it again, just to ensure that you've heard it a 1000 and 1 times: successful sales people…
Craig LockerdSeptember 2, 2011
Recently I asked our Recruiter/Trainers that are in dealerships across the country to find out, on average, what our clients pay per month for…
Craig LockerdJune 27, 2011
OK....sooooo you are a dealer that has been affected by a lack of inventory due to world events and your first concern, fear is…
Craig LockerdJune 2, 2011
Justin Escudier To have no fear...I find that to be the one weakness MOST salespeople have. They can know their product inside and out,…
Craig LockerdDecember 23, 2010
Press Release Automax Recruiting & Training, the nation's most requested salesperson recruiting and training company in North America has announced a strategic partnership with…
Craig LockerdDecember 15, 2010
Just those three words evoke all types of emotion pretty much regardless of who is talking. That sentence brings back memories no matter what…
Craig LockerdDecember 14, 2010
By definition: Commitment means to show loyalty, duty or pledge to something or someone. At AutoMax our trainers talk to thousands of auto dealers,…
Craig LockerdNovember 19, 2010
