In this episode of the Automotive Recruitment Vlog I take you back, wayyyy back to the beginning and how I got my start in…
Craig LockerdOctober 27, 2011
I asked this question on Facebook with the hopes of starting a good debate... boy did it ever! Here is the full, unedited responses…
Craig LockerdOctober 24, 2011
What is the value of automotive sales training? Do you value it from the point of zero dollars or from the negative dollars that…
Craig LockerdOctober 22, 2011
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the…
Craig LockerdOctober 21, 2011
Strong title I know but we've all heard the old axiom before, "Don't assume, it makes an ass out of you and me." (Assume…
Craig LockerdOctober 20, 2011
Are you selling value or are you just trying to sell rubber, metal and leather? As automotive salespeople, it's our job to show our…
Craig LockerdOctober 19, 2011
PRESS RELEASE Mays Landing, NJ - Dedicated to building a better salesperson AutoMax Recruiting and Training has offered up a free, on-demand, sales training…
Craig LockerdSeptember 21, 2011
Williams James, the father of American psychology, said it best when he said, "The most important discovery of our time is the realization that…
Craig LockerdSeptember 8, 2011
It's been said before and I'll say it again, just to ensure that you've heard it a 1000 and 1 times: successful sales people…
Craig LockerdSeptember 2, 2011
