In this episode of the Automotive Recruitment Vlog I ask the question, "What was your first day in management like?" I go into GREAT…
Craig LockerdNovember 4, 2011
In episode #4 of the Automotive Recruitment Vlog with Crag Lockerd I share with you two stories of how I was told to lie…
Craig LockerdOctober 31, 2011
Okay, yes. I did have a red, white and blue sport coat with a red bow-tie my first day on the sales floor! In…
Craig LockerdOctober 28, 2011
In this episode of the Automotive Recruitment Vlog I take you back, wayyyy back to the beginning and how I got my start in…
Craig LockerdOctober 27, 2011
This is the first episode of the Automotive Recruitment Vlog where I cover everything in the auto industry from my 30+ years of experience…
Craig LockerdOctober 26, 2011
I asked this question on Facebook with the hopes of starting a good debate... boy did it ever! Here is the full, unedited responses…
Craig LockerdOctober 24, 2011
What is the value of automotive sales training? Do you value it from the point of zero dollars or from the negative dollars that…
Craig LockerdOctober 22, 2011
Automotive Recruitment: n. The process of attracting, screening, selecting and training qualified people to work in an automotive dealership. I started off with the…
Craig LockerdOctober 21, 2011
Strong title I know but we've all heard the old axiom before, "Don't assume, it makes an ass out of you and me." (Assume…
Craig LockerdOctober 20, 2011
