The purpose of this script is to get the phone number, the name and set an appointment and in that order. In order to…
Bob GaberMarch 28, 2011
Justin Escudier To have no fear...I find that to be the one weakness MOST salespeople have. They can know their product inside and out,…
Craig LockerdDecember 23, 2010
This is a re-post from a discussion I started on DealerElite.net and wanted to share it with you here as well as a few…
Abe HopperDecember 17, 2010
Just those three words evoke all types of emotion pretty much regardless of who is talking. That sentence brings back memories no matter what…
Craig LockerdDecember 14, 2010
By definition: Commitment means to show loyalty, duty or pledge to something or someone. At AutoMax our trainers talk to thousands of auto dealers,…
Craig LockerdNovember 19, 2010
Every manufacturer has one; some are even calling their clients directly. We (The dealer and the salesperson) will receive bonuses based in them. What…
Bob GaberNovember 3, 2010
Working Together, Team Work… Synergy: We’ve all heard this before, but do we really practice what we preach? As soon as we think that…
Bob GaberOctober 25, 2010
Are you prejudice? When clients comes into the dealership, do you size them up and say to yourself, "This is a buyer and this…
Bob GaberOctober 9, 2010
For those who are uninitiated, this is not a week to week business, but rather a year to date business. There are slow periods…
Bob GaberOctober 8, 2010
