Automotive Sales RecruitingAutomotive Sales Training An All Too Familiar “Cry For Help,” How Would You Respond? The idea behind this blog is to get you thinking, to raise questions and to give answers. While the below letter may be hypothetical…Craig LockerdOctober 7, 2010
Automotive Sales TrainingVideos Motivating Your Automotive Sales People…The Right Way Listen to Craig Lockerd of Automax as he shares with you how to motivate your sales people the right way. Motivation is like a…Craig LockerdOctober 5, 2010
Automotive Sales Training The Month to Month Mentality and Goal Setting The typical car dealership “goal setting session”: Manager to salesperson: So, Jurrassic, How many units are you all gonna do this month? Jurrassic, “fifteen”. …Bob GaberOctober 5, 2010
Automotive Sales Training The Automotive Phone Sales Call and the Importance of Effort Let’s face it, you really are just plain bad at handling sales calls. Not all of you, just the vast majority. What we need…Bob GaberOctober 1, 2010
Automotive Sales Training Developing New Customers – Is it Working? With dealers and manufacturers spending over 21 Billion dollars (yep, that is the number) annually to put clients in front of salespeople, why then…Bob GaberSeptember 27, 2010
Automotive Sales Training AutoMax Trainers Apply Differential Education theory in Curriculum Development "What is old is new and what is new is old". This phrase sure applies to a recent conversation I had with a High…Abe HopperSeptember 21, 2010
Automotive Sales Training A Tower System Can Hinder The Growth Of A Salesperson Believe it or not I have personally never worked a Tower System, although I've seen it in practice in both the dealerships I train…Craig LockerdSeptember 21, 2010
Automotive Sales Training Most Important Training for New Salespeople The Approach Sets the Stage for the Entire Automotive Sales Process. The greeting welcome to ABC Motors with a smile, good eye contact and…Craig LockerdSeptember 20, 2010